Blogging is Not Mandatory

There has been so much hype about blogging it would seem that there is simply no choice but to blog. Finally a discussion is starting that looks at reasons NOT to blog. And there are plenty. As is pointed out, blogging is a one tool. It has it's uses but is not the answer to every business need. If you are thinking about adding blogging to the marketing strategy for your firm do yourself a favor and read both sides of the argument.