Friday, April 04, 2014

Taking Care of Your Greatest Marketing Resource

Your top marketing resource for growth is at your office every day – your employees!

We produced a day and 1/2 company retreat for the commercial banking division of a large bank; an awards banquet followed by a state-of-the-bank day. While the agenda could have been serious and somber following a strict agenda and protocol, this bank chose to make room for what should be treated seriously and also fun and camaraderie.

The senior executives where warm and friendly, poked fun at themselves from the podium and created a "family"atmosphere – not an experience in reinforced hierarchy, and included everyone in the room. I witnessed real bonding among the employees, attentiveness to company goals and an honest exchange of "how can we do even more than we're doing now?".

I am certain every employee will charge back to their offices filled with renewed vigor and create a marketing tsunami in each of their markets – through effort, word-of-mouth and committed enthusiasm.

How often do you pause to recruit and renew your greatest marketing resource?