This is how networking at a business event works:
- Go to event and talk with people you know and do not know
- In every conversation, as needed, tell the other person what you do
- Always ask what you might do to help them if the connection seems appropriate
- End every conversation (when appropriate) by telling the person you are talking to what kind of clients you are looking for and asking that he/she keeps you in mind
I have been to too many events, just like the one I attended this evening, where I listen to a lot of people engaged in conversation and very few actually working the event and attempting to make real, productive, business development connections.
It just seems like such a waste of time if we're taking this time away from our family, friends, and lifestyle if we're not going to actually work an event toward a productive ending . . . .