Content is King

Marketing is all about getting people to voluntarily sit up and pay attention. This article in the Ottawa Citizen points out the breadth of information (good, bad, useful, and useless) available in the blogsphere. Being recognized as a creator of "good and useful" is hard work against a backdrop of such huge volumes of information noise. My reminder to professional services marketers is it's what you say that counts more (you have one message, choose carefully), than where it is said (the vehicles for making your message known are endless). The blogsphere is just one tactic.