Wednesday, January 19, 2005

Laws of Branding: Immutable or Refutable?

Mike Schultz over at does a good job of dissecting traditional branding maxims with regard to their relevance to professional services firms. As I have stated before, partners and marketers at professional service firms are observing the successful marketing tactics of their clients and trying to duplicate them within their own practices. What they do works in consumer marketing, B2B, etc. Those same tactics (mostly) do not work for professional services.