Mike Schultz over at MarketingProfs.com does a good job of dissecting traditional branding maxims with regard to their relevance to professional services firms. As I have stated before, partners and marketers at professional service firms are observing the successful marketing tactics of their clients and trying to duplicate them within their own practices. What they do works in consumer marketing, B2B, etc. Those same tactics (mostly) do not work for professional services.
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It is such a little thing in print--"black tie optional", but for many a huge question to answer. Here is the answer I offer when ... -
Your top marketing resource for growth is at your office every day – your employees! We produced a day and 1/2 company retreat for the com...
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The old adage, "Content is King", no longer applies. In a connected, electronic world there is plenty of content – more than we ca...