Driving the freeway this afternoon I read the neon billboard of an auto dealership. It read, "OUR HAPPY CUSTOMERS HAVE VOTED US #1".... Well isn't that just peachy. If you want nice answers only ask the people that have something nice to say.
I am not sure what information caused the dealership to make the neon statement, but I do know that the order of words they chose to express their joy was totally misguided.
It happens way too often. Never let your excitement make your marketing decisions!