Driving the freeway this afternoon I read the neon billboard of an auto dealership. It read, "OUR HAPPY CUSTOMERS HAVE VOTED US #1".... Well isn't that just peachy. If you want nice answers only ask the people that have something nice to say.
I am not sure what information caused the dealership to make the neon statement, but I do know that the order of words they chose to express their joy was totally misguided.
It happens way too often. Never let your excitement make your marketing decisions!
-
It is such a little thing in print--"black tie optional", but for many a huge question to answer. Here is the answer I offer when ... -
Your top marketing resource for growth is at your office every day – your employees! We produced a day and 1/2 company retreat for the com...
-
The old adage, "Content is King", no longer applies. In a connected, electronic world there is plenty of content – more than we ca...