Seth Godin offers a great illustration of the term, "yak shaving". This should be especially insightful reading for anyone that believes in decisions through committees, that there can never be enough check points for projects, or have the need to "be on top of everything."
There are few mistakes that can't be undone, especially in marketing, but to have done nothing at all is a mistake that has no fix.
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It is such a little thing in print--"black tie optional", but for many a huge question to answer. Here is the answer I offer when ... -
Your top marketing resource for growth is at your office every day – your employees! We produced a day and 1/2 company retreat for the com...
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The old adage, "Content is King", no longer applies. In a connected, electronic world there is plenty of content – more than we ca...