LA-LMA Meeting on October 20

I don't normally promote events but since I am the moderator for this panel discussion I will be shameless and promote.... Here is the official word:

Where Business Development and Client Service Collide: Client and Targeted Non-Client Interviews
More law firms are using client interviews to boost their business development efforts. When used properly, client interviews provide a powerful glimpse into a client's business and reveal new opportunities. Legal marketing pros join in LMA-LA's panel discussion to share their success with client interviews. Strategic development, implementation and execution of these key client conversations will be covered, along with:

• Differences between client surveys, market penetration research, industry analysis, and targeted non-client interviews
• In-person vs. phone vs. written surveys
• How to select which clients to speak to and what to ask them
• Interviewing techniques
• Roles of responsible partner, managing partner, marketing department, and the consultant
• Reporting results to the firm
• Common misperceptions and best practices

Panelists:

• Moderator, Bruce Allen, CMO, Rutan & Tucker
• Deana Kardel, Regional VP, JAMS
• Merry Neitlich, Partner, Extreme Marketing
• Victoria Spang, DMO, Sheppard Mullin

So if your in LA on Thrusday morning stop on by. Since I am only asking the questions I know I'll have a good time!