I have lamented in the past that our current society no longer possesses a class of great thinkers in the ilk of Plato, Epicuris, Dewey or Rand. With so much to do and little time to do it the great minds of our time remain undiscovered for lack of time to ponder and explore. BUT...
Blogging has rekindled thinking as an art. A few days ago, the father of the internet, Sir Timothy "Tim" John Berners-Lee, joined the blogsphere. Totally cool. We get to "listen" to the mind of Sir Tim. Countless others that have proven their genius are blogging as well; Personal journals that reveal latest thoughts, new ideas, and philosophical imagination. Totally, wonderfully, cool.
What can this mean to a law firm? Everything! I believe a law firm blog can be more than a traditional legal newsletter chopped into little bite-sized posts. It can be a place where new thinking is revealed and the authors (attorneys) explore what might be less than traditional.
Posting on a blog is about thinking out loud. A new law goes in effect or a decision is passed down. An attorney can explore the ripple of such things, and maybe even suggest new directions; new ideas.
I like blogs because people are thinking out loud. Something that has not happened all too well in this generation. I have hopes that the legal blog my firm is about to roll out will add to the "thinking" we are only just rediscovering.