This morning I attended a great venture capital event that was a join effort by two associations. Of course, part of the opening comments was the opportunity for each association to do a short commercial on themselves. How this was handled was priceless.
Instead of doing their own commercial the director of each introduced the other. It was... perfect. Both were accomplished in under two minutes, neither rambled on and on, and both were greatly appreciated.
Consider this great alternative next time you are planning an event.