I was a guest at an IGAF conference for marketing directors in Salt Lake City yesterday and I am ecstatic to report that professional services marketing has evolved to new heights! During a round table discussion in the morning I actually got the feeling that maybe I need to go back to school -- not that I ever thought I was a final authority on marketing, but the folks in that room were SHARP! I took a lot of notes!
Years ago professional services marketing was more about execution (organizing and administering). The IGAF professionals yesterday definitely validated that marketers today are helping to guide the strategy of their firms and are eager to accomplish even more. A welcome evolution....
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It is such a little thing in print--"black tie optional", but for many a huge question to answer. Here is the answer I offer when ... -
Your top marketing resource for growth is at your office every day – your employees! We produced a day and 1/2 company retreat for the com...
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The old adage, "Content is King", no longer applies. In a connected, electronic world there is plenty of content – more than we ca...