I attended an Orange County LMA panel discussion yesterday -- three highly successful corporate lawyers discussing their personal journey as rainmakers. One comment stands out above the rest. Penelope Parmes of Rutan & Tucker offered up her one rule behind her business development success, "I do one business development thing each day. It could a be a phone call, an email, a lunch, a note, whatever -- but I make sure I do one thing a day."
Certainly that is a simple rule to follow, right?
1 (per day) x 23.5 (avg work days per month) x 12 (months) = 282 business development moments.
If you have the discipline to stick to this rule imagine how your practice might being doing if you made an effort 282 times!