Monday, May 26, 2014

Speak the Language of Your Audience

It has been my experience that attorneys and accountants love the written word as the best way to assimilate new information – I imagine it is their carefully developed attention to detail. Pictures, images stories and pictographs leave too much to individual interpretation. But, when marketing, the written word becomes a barrier to connecting with potential clients.

Marketing is not about creating media that "I" would read/watch/pay-attention-to. Marketing is about producing media designed for your potential audience. Often, what professional services need to produce will completely befuddle the firm partners – and absolutely hit the right note with the audience.

Remember, speak the language of your audience. They will appreciate you effort!