It has been my experience that attorneys and accountants love the written word as the best way to assimilate new information – I imagine it is their carefully developed attention to detail. Pictures, images stories and pictographs leave too much to individual interpretation. But, when marketing, the written word becomes a barrier to connecting with potential clients.
Marketing is not about creating media that "I" would read/watch/pay-attention-to. Marketing is about producing media designed for your potential audience. Often, what professional services need to produce will completely befuddle the firm partners – and absolutely hit the right note with the audience.
Remember, speak the language of your audience. They will appreciate you effort!
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Your top marketing resource for growth is at your office every day – your employees! We produced a day and 1/2 company retreat for the com...
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It is such a little thing in print--"black tie optional", but for many a huge question to answer. Here is the answer I offer when ... -
The old adage, "Content is King", no longer applies. In a connected, electronic world there is plenty of content – more than we ca...