Graphic Artists are Crazy

I might know. I am one. But, not like, "Wooo Hooooo, la la la la la, put me in a rubber room!!"

Go online and look at any portfolio of a graphic artist – every artist follows their own style. Ask an artist for an interpretation of your brand and it winds up looking like their style.

This is not a bad thing. A great graphic artist is crazy about expressing themselves to explain YOUR BRAND. It's hard to express the visceral emotion of what you feel about whom you are, which is the job of a graphic artist, while remaining true to their personal style of expression.

I say, pick crazy every time. If your graphic artist is not crazy, you've selected the wrong artist.

Context is King

The old adage, "Content is King", no longer applies. In a connected, electronic world there is plenty of content – more than we can absorb. What matters now, is what matters to me (or you), tt's about "Context".

If you ever visit Reddit you might know what I'm writing about. I never click on every link. I'm looking for context, not content. I am interested in what interests me, what inspires me or connects to my state of mind. All those pictures of cute kittens and dogs... not working for me, all of the rhetorical questions to create controversy, not happening for me as well.

But, a post on electronics, hi-res photos of beautiful locations around the globe or news relevant to human struggle.... there I am, click-click-click.

Building an audience for any company, firm or organization is no longer, ever, about providing "content". It will forever more be about providing "context".

No insult intended if you chase photos of cute kitties.