This short essay discusses the frustration marketers experience at the difficulties in getting their strategic brand message translated into equity-building, price increasing, margin-enhancing results by the sales force. It's also the frustration salespeople feel at their difficulties in getting marketers to understand the real business situation sufficiently to deliver practically effective sales tools. While reading the essay I inserted the title, "partner" wherever "salespeople" where mentioned.
Saturday, January 15, 2005
Graphic Artists are Crazy
I might know. I am one. But, not like, "Wooo Hooooo, la la la la la, put me in a rubber room!!" Go online and look at any portfo...
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The power of watch lists was confirmed not more than a few hours after I posted my remarks on using plug-ins on web sites... A very well spo...
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Your top marketing resource for growth is at your office every day – your employees! We produced a day and 1/2 company retreat for the com...
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I might know. I am one. But, not like, "Wooo Hooooo, la la la la la, put me in a rubber room!!" Go online and look at any portfo...