This short essay discusses the frustration marketers experience at the difficulties in getting their strategic brand message translated into equity-building, price increasing, margin-enhancing results by the sales force. It's also the frustration salespeople feel at their difficulties in getting marketers to understand the real business situation sufficiently to deliver practically effective sales tools. While reading the essay I inserted the title, "partner" wherever "salespeople" where mentioned.
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Your top marketing resource for growth is at your office every day – your employees! We produced a day and 1/2 company retreat for the com...
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The power of watch lists was confirmed not more than a few hours after I posted my remarks on using plug-ins on web sites... A very well spo...
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It is such a little thing in print--"black tie optional", but for many a huge question to answer. Here is the answer I offer when ...