This short essay discusses the frustration marketers experience at the difficulties in getting their strategic brand message translated into equity-building, price increasing, margin-enhancing results by the sales force. It's also the frustration salespeople feel at their difficulties in getting marketers to understand the real business situation sufficiently to deliver practically effective sales tools. While reading the essay I inserted the title, "partner" wherever "salespeople" where mentioned.
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It is such a little thing in print--"black tie optional", but for many a huge question to answer. Here is the answer I offer when ... -
I might know. I am one. But, not like, "Wooo Hooooo, la la la la la, put me in a rubber room!!" Go online and look at any portfo...
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The old adage, "Content is King", no longer applies. In a connected, electronic world there is plenty of content – more than we ca...