- Internally they perceive the quality of the firm they are (true believers) but definitely feel the rest of the business world has passed them over (we're here but no one can see us)
- In the legal community they are the 100 pound gorilla. I hear comments like, "why would they need someone like you? They're already at the top."
- Among other service providers Rutan is a big firm with a great reputation... "but I don't seem to do a whole lot of deals with them."
Tuesday, June 21, 2005
Every Audience Has Different Eyes
As previously announced I am working at Rutan & Tucker and this thing about "perceived image" has come up a couple of times. Depending on the audience I'm listening to the "image" of this great firm keeps changing.