They asked serious questions about timing, logistics, and customer impressions. They wondered if the attorneys would be on-board. And they willingly wanted to be champions of the change!
So.... This can't be a valuable post unless I search for the why's and how's of this presentation working this one time so far. Here is what I think:
- I changed "branding" to "reputation" to explain why a change was needed.
- I was up front about the research supporting the current "reputation" of the firm.
- The slides held limited information. Lots of visual with few words. The story they heard came from me. Not by reading it on a screen.
- I briefly explained the "bell curve" to acknowledge that not everyone is the same and some in the room worked with attorneys at the narrow ends (they seemed to like that).
- I was emphatic that the people of the firm did not have to change, but instead that the marketing would change to match the people of the firm.
- I acknowledged that other staff in the firm would "want to know everything" right away from anyone that had seen the presentation. I asked the first group to be honest, good or bad, about what they thought.
- I openly cared about their feelings about this change. It matters to me what they think and I let them know it.
Tomorrow is meeting number two of three with the staff. I can only hope it goes as well.