- Example: My firm is a full service business law firm and I specialize in handling bankruptcy cases for large banks.
- Example: My firm specializes in representing insurance providers. I focus on litigating insurance fraud.
- Example: My firm is the largest intellectual property firm in California and I specialize in helping consumer electronics manufacturers in protecting their products and ideas.
If you are a law firm marketer start teaching this simple messaging concept to your attorneys. If you are an attorney… start taking advantage of this incredible value proposition.