The client of a law firm marketer is the the firm that employs the marketer. It is not individual lawyers within the firm and it is not the clients of the lawyers of the firm. The client is "the firm". If you can grasp this concept (if you do not already live it) you will make a tremendous leap forward in your law firm marketing career. I wrote about the firm as a client when discussing how I view the brand of the firm. Taking that one step further; If you stand for "the firm" and have a clear vision of what it is, you can lead incredibly productive discussions with individual attorneys when they want to sprint in new directions.
Meditate -- The client of a law firm marketer is the the firm.
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It is such a little thing in print--"black tie optional", but for many a huge question to answer. Here is the answer I offer when ... -
Your top marketing resource for growth is at your office every day – your employees! We produced a day and 1/2 company retreat for the com...
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The old adage, "Content is King", no longer applies. In a connected, electronic world there is plenty of content – more than we ca...