Tuesday, May 22, 2007

Creating Buzz Tip #1

Every business community is ‘buzzing’ about something all the time! The "community" may be defined by geography, industry, profession, or cause. What we would like to be able to do is influence the ‘Buzz’ and get people to talk about us. Easy to say – tough to do. Here is the first tip in a series about getting people to talk (positively) about you or your firm.

Buzz Tip #1: Show up and be seen -- "Buzz" needs a starting point.

The old adage; “Out of sight, out of mind” is absolutely true, especially in professional services. Make it your goal to be seen consistently and often within the community of people you’d like to be buzzing about you (or your firm). It is not nearly enough to lend your name to committees, causes, events, etc. Until your audience sees you, in person, constantly, they have no reason to talk about you. And more importantly, they need to feel that you are neck-deep in the things they care about. People like to talk about good things. You need to be a ‘good thing’.