Saturday, May 26, 2007

Creating Buzz Tip #2: Moderate

Whenever possible be the moderator in a panel discussion, not the panelist. The moderator is perceived as:
  • The most connected (most broadly known)
  • The professional with the broadest understanding of the issues
  • A friend to the audience
  • The most approachable
I have gotten the most buzz mileage from moderating panels and I recommend it for building your personal brand.