At the first organizing meeting each of the professional services executives weigh in on what the topic of the seminar should be:
- The accountant states that everyone he is dealing with is concerned about tax reporting changes. That should be our topic area.
- The business consultant states that her network of relationships is totally concerned about increasing the value of their companies as they get ready for some type of liquidity event. That is where we should focus.
- The wealth manager states that his network is all buzzing about distribution of assets. This is the topic that will draw our target audience.
The correct way to determine a hot topic is to have each sponsor call five CEOs and ask one simple question. "If someone could teach you about any one topic to help you and your business, right now today, what would that topic be?"
An add-on question could be, "Whom would you like to learn it from?"
Try this little thing and you may be amazed at the number of CEOs that line up to get at a seat at your next seminar.