There are great reasons to be either "inclusive" or "exclusive" when creating events. Here are a couple of things to think about.
Inclusive (open to everyone within a target demographic):
- Used for creating broad market awareness about a specific cause or organization.
- Allows access to a broad base of VIPs.
- Great for annual gala's, awards, and philanthropic causes -- and for small seminars or gatherings to promote a practice.
- Typically is broadly promoted with paid media, public relations, and electronic campaigns.
- Used to gather a specific set of VIPs or "members".
- Absolutely excludes many people.
- Increases the aura of stature to all attendees.
- Focuses attention on immediate relationships.
- Creates allure to others that would like to be "part of the club".
- Great for peer group building, and being included in the peer group.
- Typical events include education sessions, golf outings and other boon-dongles, private dinners, peer group meetings, and spouse inclusive activities.