Tuesday, October 30, 2007

Ending the Law Firm Tradition of "One Gift Fits All"

Every law firm faces the same predicament each year -- what holiday gift should we send to our clients and friends? As much as each of us would like our gifts to be special to every recipient what we send is terribly predictable. We send wine, baskets of wine, baskets of wine and cheese, chocolates, flowers, baskets (again) of sausage and cheese, gift cards to (insert favorite coffee shop here), or any of a thousand generic packages of equally generic stuff.

It doesn't have to be this way!

Open a corporate account with Amazon or similar online retailer and in moments you can be purchasing individual gifts that will be unique and special for everyone on your list, within your predetermined budget.

If you know your clients and friends like you should you know that Fred will really like the fisherman's gloves you send, Betty will really like the "30 Minute Meals" recipe book, John will appreciate the latest Beethoven collection, and on and on. The beauty of many online retailers is they will also gift wrap your purchases and send them directly to your client (if you so choose).

When you send a one-of-a-kind gift your clients WILL feel special. It's quick, it's easy, and you should be doing it!