What has any of this to do with marketing legal or professional services? Well, it is simply an event. A well executed, highly publicized event to be sure, but no different than any conference, seminar or gala.
Certain patterns were still there:
- The event started slow with crowds building to a zenith on Saturday.
- Cars brought to the auction block were carefully staged toward the Saturday peak (of highest ticket potential buyers)
- The events highest "celebrity per frame" value peaked on Saturday.
- Sunday still offered great cars to auction but to a significantly reduced audience. Most high-rollers were already gone or heading out the door (lots of empty seats).
After watching this event and seeing the patterns I encourage you to stop planning for what happens at the end of your event and instead focus on the middle -- the apex. It is the middle part that will live the longest in the memory of your audience.