What matters is that you can actually make a difference and you are willing to work your ass off for it.
Do you think that all of your passion to make a living in your area of expertise matters at all to someone out there trying to keep their own world in order? There are a thousand times ten professionals just like you hoping to make an impression and secure their practice.
What matters is that "that person" on the other end of all of your marketing efforts is totally scared themselves, is hanging on for dear life and wants to believe YOU might actually care what happens for them. They definitely do not think they are in control and will do anything to keep their life in order.
So, what can you do to help them manage the fear they feel? Can you really help them or are you simply offering a different path to a similar result? Do you really care about their future or are you just looking out for your own?
It is so easy to know what "I" have to do to succeed. It is a far more difficult thing to find a way for the success of our clients to be the future we choose.
Are you equal to this challenge? Can you really understand that your success is in the hands of your clients?
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