Thursday, March 19, 2009

Marketing from the Trenches #2 - Go Party

No matter the city or county where you practice there will always be business parties going on all of the time. When was the last time you went to one?

I think at one point or another all of us were focused on finding parties to crash. For most of us it was when we were younger and full of the energy to do one thing only -- go have FUN! At every one of those parties we met new people, created exciting connections and felt incredibly alive!

All these years later, now that we are "serious" professionals we don't indulge ourselves those kinds of foolish adventures. Or do we?

A business reception, an awards dinner, a conference event or an association meeting are really just the "serious" equivalent to a frat bash. As we get deeper into our careers and lives we've just found a more eloquent way to name our parties.

BUT, we're still looking for the same fun!

Do this: Make it your goal to "party" once a week. Don't go for any business reason. Go to have fun! You WILL meet new people and make exciting connections and professional things will start to fall in place. Just show up for the party!

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