- Don’t Follow The Herd
- Don’t Spend Less, Spend Different
- Start Dating Your Clients All Over Again
- Make Your Brand Look In The Mirror
- Feed Your Clients Sunday Dinner
- Peer Into Your Future
- Feed Your Troops
- Put Relaxation In Your Daily Plan
- Shrink Your Menu and Promote Your Signature Dish
Wednesday, April 16, 2008
Driving Success in a Down Economy - Marketing Strategies for Business Professionals
This morning I gave a talk for the Harvard Business School Association . The topic was, "Driving Success in a Down Economy - Marketing Strategies for Business Professionals". Over the next several days I will be writing about the tactics I presented. As a lead-in here is the outline of what I discussed (as I post the articles I will link them back to this outline):
I might know. I am one. But, not like, "Wooo Hooooo, la la la la la, put me in a rubber room!!" Go online and look at any portfo...
Here's the scenario: I'm at a business mixer meeting, greeting and doing the schmoozing thing. I engage in a conversation with someo...
The most important question, and the most cliché question of the decade! It has every possibility of making it into the Cliché Hall of Fame...
It is such a little thing in print--"black tie optional", but for many a huge question to answer. Here is the answer I offer when ...